Content Productization and Experience Design in the AI Era : Toward a Five-Stage Content Experience Framework

Key Points

• This research aims to analyze how content can drive user behavior and improve organizational performance in the context of AI.
• Compared and analyzed publicly available data from global platform companies.
• Utilized a morphological matrix to assess the structure of user experience design stages.
• Developed a five-stage framework: discovery, understanding, action, performance, and sharing.
• Content productization is more closely associated with maintaining a seamless connection across experience stages than simply adding features.
• Key elements of content experience accumulation and assetization were identified through comparisons of corporate cases.