The Combined Impact of Store Atmosphere and AI Driven Personalization on Customer Purchase Decision in Textile Retailing

Abstract: Customer behaviour is really important for the growth of businesses especially in the competitive textile and garment industry. This study looks at the things that influence customer purchasing decisions and satisfaction levels at Sri Lakshmi Textiles & Readymades. To understand customer behaviour we need to look at what customers like about products, prices and the store environment. When customers are happy they come back. Buy from us again which helps our business grow. We asked 93 customers about their opinions. We used special tools to analyze their answers. The results show that customers really like it when we have a lot of products to choose from and they also like it when our staff is helpful. However the atmosphere in our store is something we need to work on. The study says that we need to make our store look nicer and come up with marketing plans to keep growing in the local market. Keywords: Customer Behaviour, Retail Management, Product Satisfaction, Textiles, Consumer Perception. Title: THE COMBINED IMPACT OF STORE ATMOSPHERE AND AI DRIVEN PERSONALIZATION ON CUSTOMER PURCHASE DECISION IN TEXTILE RETAILING Author: Gajalakshmi.A, Preethi.M, Mr. Ashwin Kumar J International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online) Vol. 14, Issue 1, April 2026 - September 2026 Page No: 154-158 Research Publish Journals Website: www.researchpublish.com Published Date: 20-April-2026 DOI: https://doi.org/10.5281/zenodo.19660588 Paper Download Link (Source) https://www.researchpublish.com/papers/the-combined-impact-of-store-atmosphere-and-ai-driven-personalization-on-customer-purchase-decision-in-textile-retailing