Street polls conducted by influencers on social media are once again becoming a tool for engagement and the distribution of authentic content. Due to the revival of the genre – this time in a new environment, the digital one – the present report examines the ethical aspects of interviewing minors in public spaces and creating audiovisual content with them on TikTok. The main focus is placed on the need to protect the safety and dignity of participants, especially when they are under 18 years of age. Furthermore, the report outlines the delicate boundary between unethical practices and potential violations of Bulgarian and European legislation on the protection of children’s rights, personal data, human dignity, and the right to privacy. It emphasizes that every published content may have long-term consequences. The analysis also highlights the crucial role influencers play in shaping the reputation of anyone who appears in front of their camera and calls for raising ethical awareness in this sphere. Keywords: ethics, polls, TikTok, influencers, children rights, regulation
Desislava Sotirova (Thu,) studied this question.