What question did this study set out to answer?

The research aims to assess how social media impacts consumer behavior, particularly focusing on waste management.

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April 25, 2026Open Access

A Study on the Influence of Social Media on Consumer Behaviour

Key Points

The research aims to assess how social media impacts consumer behavior, particularly focusing on waste management.
Evaluation of teaching programs aimed at women
Focus on knowledge improvement in waste management
Increased knowledge of waste management among women post-intervention
Positive correlation between social media engagement and consumer behavior changes

Abstract

Explore the article titled A Study on the Influence of Social Media on Consumer Behaviour from IJIRT Volume 12, Issue 11. This study evaluates the effectiveness of teaching programs on waste management knowledge among women.

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SHWETHA Y (Thu,) studied this question.

synapsesocial.com/papers/69ec5b3d88ba6daa22dacd45 https://doi.org/https://doi.org/10.64643/ijirtv12i11-197759-459