Abstract This article examines the role of paid advertisements in the establishment of French-language newspapers edited by Huguenot refugees in the Dutch Republic between 1671 and 1701. While historians of early modern news have emphasized the commercial fragility of newspaper publishing, the place of advertising in the francophone press of exile remains understudied. Drawing on a systematic analysis of advertisements in surviving issues, it argues that paid notices were central to the financial viability and transnational reach of Huguenot newspapers. Operating in a limited domestic market, refugee editors relied on advertising income from booksellers, merchants and service providers across Europe. Advertisements supplemented subscription revenue and also revealed patterns of circulation, readership and trust. The article therefore treats exile not as a condition of marginality alone, but as a setting for commercial adaptation and transnational communication.
Panagiotis Georgakakis (Fri,) studied this question.