What question did this study set out to answer?

The aim is to investigate how green marketing influences consumer purchasing choices.

April 29, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS0 citationsOpen Access

Effect of Green Marketing on Consumer's Purchase Decision

Key Points

The aim is to investigate how green marketing influences consumer purchasing choices.
Survey conducted with consumers to assess their purchase behaviors related to green products.
Analysis of consumer attitudes toward green marketing strategies.
Findings indicate that effective green marketing positively influences consumer purchasing decisions.
A significant number of consumers expressed preference for products marketed as environmentally friendly.

Abstract

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