Abstract This study investigates whether and how interacting with ChatGPT may offer a context that supports perspective shifting and the development of cognitive flexibility, defined as the capacity to move between etic (outsider) and emic (insider) perspectives. Drawing on individual interviews with students enrolled in an advanced university-level Language for Specific Purposes (LSP) French course focused on marketing and advertising in France, this qualitative study examines students’ perspectives on their experiences using ChatGPT to conduct market research on French consumer needs and preferences. The analysis reveals that while students expressed concerns about the legitimacy, authenticity, and cultural positioning of AI-generated content, the interactive and conversational nature of the tool enabled some students to experiment with culturally unfamiliar roles, adopt emerging emic stances, and reflect on the limits of their interpretive frameworks. However, co-creative engagement or shared agency with ChatGPT was not automatic and depended on prompt design, tolerance for ambiguity, and the negotiation of subjective positioning. Rather than facilitating perspective transformation, ChatGPT-supported interactions appeared to foster more modest but meaningful shifts in interpretive positioning and dialectical thinking. The study points to prompt literacy as crucial for fostering more dynamic partnerships with ChatGPT and enabling students to explore alternative perspectives and roles in ways that support the development of intercultural competence in the L2 classroom.
Isabelle Drewelow (Tue,) studied this question.