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Abstract How people behave towards others relies, to a large extent, on the prior attitudes that they hold towards them. In Human–Robot Interactions, individual attitudes towards robots have mostly been investigated via explicit reports that can be biased by various conscious processes. In the present study, we introduce an implicit measure of attitudes towards robots. The task utilizes the measure of semantic priming to evaluate whether participants consider humans and robots as similar or different. Our results demonstrate a link between implicit semantic distance between humans and robots and explicit attitudes towards robots, explicit semantic distance between robots and humans, perceived robot anthropomorphism, and pro/anti-social behavior towards a robot in a real life, interactive scenario. Specifically, attenuated semantic distance between humans and robots in the implicit task predicted more positive explicit attitudes towards robots, attenuated explicit semantic distance between humans and robots, attribution of an anthropomorphic characteristic, and consequently a future prosocial behavior towards a robot. Crucially, the implicit measure of attitudes towards robots (implicit semantic distance) was a better predictor of a future behavior towards the robot than explicit measure of attitudes towards robots (self-reported attitudes). Cumulatively, the current results emphasize a new approach to measure implicit attitudes towards robots, and offer a starting point for further investigations of implicit processing of robots.
Spatola et al. (Thu,) studied this question.