Purpose The construction of Shree Ram Temple at Ayodhya will be very influential to the tourism industry within the area, particularly regarding its growth and development. This article evaluates the quality of life (QoL) of the residents within the framework of the multi-faceted impacts occasioned by the tourism development. Design/methodology/approach This study used a qualitative research design based on the tourism QoL model and the social exchange theory (SET). A total of 22 participants were selected using purposive sampling methods, and the characteristics of the participants were selected to ensure diversity and to represent the range of occupations and demographics that are relevant to the study. Semi-structured interviews were carried out on four dimensions of QoL, namely economic, social, cultural and environmental, with parameters drawn from SET. Qualitative data were coded thematically using NVivo 14 software for systematic coding and identification of recurrent themes associated with perceived costs and benefits of tourism (Exhibits). Findings While tourism does generate financial profits, it has social, cultural and environmental consequences that are not limited to the financial world. This study addresses the gaps over the recognition of the socio-psychological impacts and understanding of the holistic effects of tourism on the well-being of residents. Research limitations/implications The findings highlight the importance of taking a holistic approach to tourism governance in heritage cities. This study adds useful information for policymakers and planners in order to promote community resilience and inclusive growth. It promotes sustainable tourism models that harmonise economic development, cultural integrity and ecological stewardship. Originality/value The construction of the temple of Shree Ram will have a positive effect on tourism in Ayodhya. However, there is a need for critical analysis of the phenomenon of the rapid growth of tourism, especially in how it affects local communities. The current research relies on the perspective of the local residents with regard to several dimensions of tourism based on the SET. The findings revealed that tourism has an impact on residents in economic, social, cultural and even at the environmental level.
Kushwaha et al. (Thu,) studied this question.