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The purpose of this study was to examine the major factors that influence the flow patterns of tourists from six important tourist-generating countries to Indonesia and Malaysia. The primary determinants included in the demand models were income, prices, and time trend. Two models that employed different indicators for the price variable were estimated; one with exchange rates in addition to relative prices, whereas the other included only an exchange rate adjusted-relative price variable. Annual time-series data covering the period 1980 to 1997 were used for estimation. The results generally indicated that the factors provide reasonably good explanations for the demand for Indonesian and Malaysian tourism. The measure of thejoint effect of the changes in exchange rates and relative prices also seems to be a better indicator for the price variable for both destination countries. The study has important marketing implications for the tourism industries in Indonesia and Malaysia.
Tan et al. (Fri,) studied this question.