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ABSTRACT: Students of creativity have examined innovation in the arts, sciences, and engineering. Social innovation, the generation and implementation of new ideas about social relationships and social organization, has received less attention. This effort uses a case study approach, drawing from the historic record provided by Benjamin Franklin, to formulate some initial hypotheses about the strategies and tactics used to generate and implement social innovations. It was found that Franklin identified problems based on practical need, analyzed causes carefully, generated contextually appropriate low-cost implementation strategies, and built the support needed for demonstration projects. The implications of these strategies and tactics for innovation in modern organizations are discussed.
Michael D. Mumford (Mon,) studied this question.