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Summary Using a three-variable design, this study investigated conformity to male and female group pressures among Chinese and American male college students. Methodologically, it departed from traditional group pressure studies in a number of ways: (a) the study was conducted outside the psychological laboratory where demand characteristics of the situation were believed to resemble college life conditions more closely, (b) it utilized changes in personal opinions about beliefs rather than perceptual judgments, (c) it employed unobtrusive, as well as conventional, means of measuring conformity. Another major difference was that S presented his opinion prior to those of the confederates who expressed contradictory opinions to those of S. Five confederates, all male or all female were used. S and confederate opinions and degree of strength of opinions were assessed on six controversial issues. Latency between hearing the controversial statement and S's announcing his opinion was recorded. When S and all confederates had made their statements, S and confederates were permitted to alter their earlier stated opinions or the degree of strength of their opinions. It was found that Chinese Ss increased their hesitancy to respond, from the first to sixth issue, to a greater degree than did Americans. Hesitation for all Ss was longer in the presence of male confederates than in the presence of females. Americans made greater shifts of opinion after the group pressure experience, but Chinese made a greater number of shifts. Americans showed a far greater tendency toward anticonformity than did Chinese.
Meade et al. (Thu,) studied this question.