Celebration and Suppression: The Strategic Uses of Identity by the Lesbian and Gay Movement

Critics of identity politics decry the celebration of difference within identity movements, yet many activists underscore their similarities to, rather than differences from, the majority. This article develops the idea of "identity deployment" as a form of strategic collective action. Thus one can ask under what political conditions are identities that celebrate or suppress differences deployed strategically. A comparison of strategies used in four lesbian and gay rights campaigns shows that interactions between social movement organizations, state actors, and the opposition determine the types of identities deployed. The author suggests the model's application to the Civil Rights and feminist movements.The organizers of the 1993 lesbian and gay march on Washington face a dilemma: how to put forward a set of unsettling demands for unconventional people in ways that will not make enemies of potential allies. They do so by playing down their differences before the media and the country while celebrating it in private. (Tarrow 1994, p. 10)