Greenwashing has emerged as a significant problem in corporate sustainability. Companies frequently emphasize their eco-friendly practices to enhance their public image. Most studies on greenwashing have concentrated on marketing strategies, corporate social responsibility (CSR), and sustainability communication. However, there has been less focus on its impact on a company's value. The current literature is also scattered and lacks a thorough review of research trends and themes, as well as the overall structure of this field. Moreover, there are few bibliometric studies on greenwashing, especially in developing countries where regulations and public awareness differ from those in developed nations. This study aims to provide a systematic bibliometric analysis of greenwashing research, specifically looking at its link to firm value. By reviewing published literature from major academic databases, this study highlights key research trends, influential authors, important journals, and emerging themes. The findings offer insights into the evolution of greenwashing research and identify significant gaps for future studies, particularly in developing countries. This research contributes to the existing literature by providing a clearer understanding of greenwashing and its effects on firm value. It will help researchers, policymakers, and practitioners make better-informed decisions.
S et al. (Fri,) studied this question.