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Journal Article Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior Get access Jacob Hornik Jacob Hornik Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 1, June 1984, Pages 615–618, https://doi.org/10.1086/208998 Published: 01 June 1984 Article history Received: 01 January 1983 Revision received: 01 January 1984 Published: 01 June 1984
Jacob Hornik (Fri,) studied this question.