Drivers and barriers to a green economy. A review of selected balkan countries

Balkan countries typically share remarkable similarities in culture and history. However, this specific region received little academic attention and produced fewer scholarly deals with the green economy. Our intended purpose is to gather the most recent literature on the green economy about Slovenia, Croatia, Serbia and Bosnia and Herzegovina, which are also produced in local Universities and show that these countries possess the potential for an easy green conversion despite barriers and lack of sufficient motivation; The first two countries as mentioned above are members of the EU, while the other two have an EU candidate status. We obtained national experts' opinions and policy recommendations through a Scopus database search (mostly) 2015–2020. Through a SWOT analysis matrix, we gather evidence of both internal and external pushes. The first push is the role of national institutions and consumers; the latter is the EU's considerable influence, which provides essential incentives to carefully foster alignment with European regulatory standards. The internal push typically bears more social responsibility in shaping domestic policies and going green. In Croatia and Slovenia, the transition towards a greener economy goes ahead positively; in Bosnia and Herzegovina, Serbia and Slovenia, the lack of adequate policies and awareness (among people and companies) and the inefficient allocation of external resources remain barriers to such a greener transition. These Balkan countries deserve more attention in the academic literature, both theoretical and empirical, thanks to their unexploited green potential, which could help policymakers make their countries greener.