The Focus on Everyday Life: a New Turn in Sociology

Sociology is currently undergoing an interesting theoretical and methodological turn. A number of recent and influential works of sociology deal with the seemingly trivial phenomena of everyday life. The standard mass surveys are being replaced by in-depth, interpretative, and qualitative procedures that focus on the visual surface of society. They do so by means of observation and its extension – photography. The author believes that this is not a new fashion but rather signals a true paradigmatic shift. For the author, it heralds the emergence of a ‘third’ sociology, after the ‘first sociology’ of social organisms and systems, and the ‘second sociology’ of behaviour and action. The new focus is on social existence manifested by social events of various scales. This sociology of social existence provides a new angle of vision, which promises to advance considerably our understanding of several perennial riddles of human society.