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Males and females made job inquiries in response to 256 different classified advertisements. Clearcut discrimination was found in over one-third of the telephoned inquiries. Discrimination occurred in a greater proportion of male than female inquiries about sex-inappropriate jobs. Explanation was grounded in the degree of deviance attributed to male and female sex-inappropriate callers, the nature of “male” and “female” occupations, and employer's fear of being thought to discriminate against women.
Richard Levinson (Tue,) studied this question.