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In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has emerged as a transformative force, revolutionizing traditional strategies and unlocking untapped sales potential for businesses. This paper explores the multifaceted impact of AI on marketing strategies, elucidating its role in enhancing customer engagement, optimizing targeting efforts, and enabling data-driven decision-making. Through the analysis of case studies and industry insights, it delineates the various applications of AI, including predictive analytics, personalized recommendations, and chatbots, in reshaping the marketing paradigm. Moreover, it examines the challenges and ethical considerations associated with AI adoption, underscoring the importance of transparency and responsible usage. By embracing AI-powered methodologies, businesses can effectively navigate the complexities of the modern market landscape, driving innovation, and maximizing sales growth.
Sharma et al. (Wed,) studied this question.