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Disconfirmation models of customer satisfaction employing three alternative standards of performance were compared by using causal modeling. Pre- and post-measures were obtained from subjects in th...
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Cadotte et al. (Sat,) studied this question.
synapsesocial.com/papers/6a0f3edea7a2fed64abdda3d — DOI: https://doi.org/10.2307/3151641
Ernest R. Cadotte
Fisher College
Robert B. Woodruff
Northern Arizona University
Roger L. Jenkins
University of Akron
Journal of Marketing Research
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