Contestable categories and public opinion

Abstract The social world is a kaleidoscope of potential realities, which can be readily evoked by altering the ways in which observations are framed and categorized. Classification schemes are therefore central to political maneuver and political persuasion. Typically, they are driven by the dominant elite's ideology and prejudice rather than by rigorous analysis or the aspiration to solve social problems. This article provides examples of common questionable categorizations of government policies and contestable metaphors used for public figures.