End Users as Designers: The Internet in Everyday Life in Irish Households

This paper presents a study of Irish households, the internet and everyday life. Social studies of technology draw heavily from anthropology, not only in ethnographic methodologies but also in the ways in which such data can be understood and interpreted within the contexts of everyday life. To achieve this, the concept of the domestication of (media) technologies has been developed to describe and analyse the processes of technology's acceptance, rejection and use. Domestication is employed as a structural and analytical framework to achieve an empirical understanding of the domestic user. Based on a critical analysis from an anthropological perspective, the paper will revise the original domestication of the concept of technology. The notion of technological black boxes and I-methodology strategies are critiqued. This paper calls for users to be conceptualised as active agents in the overall design process and not as just end users who become active once the artefact has become commodified.