The impact of social responsibility on business performance

This paper presents social responsibility of business organisations not as a “nice to do” gesture but rather as a critical driver of corporate performance. The paper proposes a perspective on how social responsibility is currently perceived by the global business community, how it is defined and measured. The paper then analyses critical factors of success in making social aspects count (such as community focus, stances on safety and the environment, external activities, etc.) using best practice examples.