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In this study, rural residents' attitudes toward rural tourism were investigated and analyzed factors from a social psychological perspective. It was found that residents who were economically dependent on rural tourism tended to have more positive attitudes towards the industry; this finding is consistent with social exchange theory. The frequency and quality of the interaction between tourists and residents also played important roles in influencing residents' attitudes.
Shu‐Tzu Chuang (Mon,) studied this question.