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This paper analyzes voting in five 1982 elections in which women ran as major party candidates for high-level offices: Governor in Vermont and Iowa; and U.S. Senator in Missouri, New York, and New Jersey. Results indicate that the sex of the candidate generally has little impact on voting and that solid women candidates can attract cross-over votes, while weaker ones can lose them. The implications of these results are discussed in the concluding section.
Zipp et al. (Tue,) studied this question.