Hollaback!

CSCW systems are playing an increasing role in activism. How can new communications technologies support social movements? The possibilities are intriguing, but as yet not fully understood. One key technique traditionally leveraged by social movements is storytelling. In this paper, we examine the use of collective storytelling online in the context of a social movement organization called Hollaback, an organization working to stop street harassment. Can sharing a story of experienced harassment really make a difference to an individual or a community? Using Emancipatory Action Research and qualitative methods, we interviewed people who contributed stories of harassment online. We found that sharing stories shifted participants' cognitive and emotional orientation towards their experience. The theory of "framing" from social movement research explains the surprising power of this experience for Hollaback participants. We contribute a way of looking at activism online using social movement theory. Our work illustrates that technology can help crowd-sourced framing processes that have traditionally been done by social movement organizations.