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Values can be powerful forces when applied to a small company. From their seed personalized practices are grown. By starting with agile values and then making them your own, you can instill a creative force for change and adaptation, a necessary ingredient for success. Traditional agile practices become personalized through iterative improvement measured against these values. Different teams can create new practices that are applicable to their disciplines. Most importantly, values defined at the outset can frame every conversation and decision, growing a culture oriented towards rapid execution and shared vision.
Ingalls et al. (Sat,) studied this question.