Supply chain drivers that foster the development of green initiatives in an emerging economy

Purpose Sustainability and environmental issues are among the most pressing concerns for modern humanity, governments and environmentally conscious business organizations. Green supply chain management has been acknowledged as a key factor to promote organizational sustainability. Green supply chain management is evolving into an important approach for organizations in emerging economies to manage their environmental responsibility. Yet, despite their importance for easing environmental degradation and providing economic benefits, study of the drivers that influence green supply chain initiatives in an emerging economy is still an under‐researched area. Using survey data collected from ISO 14001 certified organizations from Malaysia, the purpose of this paper is to propose that the drivers that motivate firms to adopt green supply chain management can be measured by a second‐order construct related to the implementation of the firm's green supply chain initiatives. Design/methodology/approach Structural equation model was used to analyze a set of survey data to validate the research hypotheses. Findings The research reveals four crucial drivers of green supply chain adoption that collectively affect a firm's green purchasing, design‐for‐environment and reverse logistics initiatives. This study uncovers several crucial relationships between green supply chain drivers and initiatives among Malaysian manufacturers. Originality/value The role of the drivers is crucial in motivating these firms to adopt green supply chain initiatives and facilitate their adoption. Firms in emerging countries need to realize that green supply chain initiatives can result in significant benefits to their firms, environment, and the society at large which gives them additional incentives to adopt these initiatives.