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Charitable giving is a topic that has received little attention in the literature to date, in spite of the recent growth of the voluntary sector in the U.K This paper uses data from interviews with 49 people about their preferences for ways of giving, for kinds of causes, and their beliefs about the role of charity in society. Two main themes are selected for analysis: (a) the kinds of experience that people have had of others in need, and (b) the organization of giving, formally or informally, within social institutions. These themes are used to construct a conceptual framework showing that charitable giving reflects variations in the relationship of individuals to the community of which they are a part. This is a critical alternative to explanations of charity based upon either individual motive, social norms, or the setting in which the solicitation of gifts occurs.
Radley et al. (Thu,) studied this question.