The Diversity Ideology in the Business World: A New Oppression for a New Age

Diversity has become a common term in the business world. But, what exactly does it mean to be diverse? In this article, I examine the notion of diversity in the business world and explore how, in the wane of progressive programs such as affirmative action and organizational multiculturalism policies diversity has become the post-civil rights mantra of equality in America. Using interview data from upper-level managers in Fortune 1000 companies I argue that diversity ideology has enabled many organizations to curtail deeper investigations into the gender and racial inequalities that continue to persist in the workplace. I find that managers tend to exclude race and gender in their definitions of diversity. Further, I find that most managers, even while claiming that their companies were interested in promoting diversity, could not effectively elaborate on their company’s diversity policies or practices.