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Hurt, Joseph, and Cook (1977) developed a 20-item, self-report scale to measure global innovativeness. The present study used data from a sample of 231 randomly selected adults to describe the scales dimensionality, reliability, convergent, nomological, and criterion-related validity. While the scale possessed considerable reliability and validity, the innovativeness construct may be multidimensional; both willingness to try new things and creativity appear to contribute to global innovativeness. A shortened, modified version of the scale reflecting these two dimensions is suggested.
Ronald E. Goldsmith (Wed,) studied this question.