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Prior research has examined how social media has been integrated into law enforcement operations; however, this research has not fully explored the potential for this technology to function as an effective community policing strategy. Through the creation of a uniquely large dataset constructed with individual “tweets,” the current study analyzed Twitter use by the New York City Police Department (NYPD) in 2016. Using a mixed-methods approach, this research identified linkages between social media and community policing, the level of adherence to community policing objectives, the potential for heterogeneity in usage across different NYPD patrol boroughs, and the degree of public engagement. Our findings suggest Twitter is inimitably positioned to contribute to each aspect of community policing, although its effectiveness varied across dimension typology. Second, heterogeneity was also observed across patrol boroughs, indicating both the objectives and application of social media varies within the agency. Lastly, engagement metrics reveal a few notable trends concerning police-community relations.
Thomas et al. (Wed,) studied this question.