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Strategic management researchers have emphasized concept development but generally have ignored construct measurement issues. Because a strong linkage between concepts and their measures enhances theory development, it is necessary to validate strategy measures systematically. In this vein, this paper (a) critically reviews the state of construct measurement in organizational strategy research; (b) develops a set of key criteria specifically for strategy measurement; and (c) proposes some recommendations for integrating strategy concepts with their measures.
Venkatraman et al. (Wed,) studied this question.