Individual Differences in Social Perception*

This review highlights the importance of studying the role of the perceiver in social perception. While noting that there is often a strong temptation to simplify such cognized social attributes as status, dominance and leadership into single orderings, it is emphasized that measurement procedures must faithfully represent the complexity inherent in the domain if precision and understanding are to be achieved. Alternative multidimensional scaling models, including procedures for taking account of differently‐structured points of view, are described in terms of their relevance to social perception.