This qualitative study investigates how self-awareness, a key element of emotional intelligence (EI), affects foodpreneurs' ability to succeed as entrepreneurs. Self-awareness serves as the cornerstone for resilience, customer relationship management, and successful decision-making in a field characterised by shifting consumer preferences and fierce competition. This study investigates how self-awareness influences entrepreneurial behaviour through in-depth interviews with prosperous foodpreneurs, with a focus on how self-awareness influences strategic adaptation, emotional regulation, and empathy-driven customer engagement. According to research, self-aware foodpreneurs are more resilient to industry setbacks, make more unbiased choices, and uphold closer relationships with clients, all of which improve sustainability and brand loyalty. Furthermore, cultural influences are found to have an impact on the expression and application of self-awareness, which may have ramifications for foodpreneurs working in a variety of marketplaces. The research adds to the body of knowledge on emotional intelligence (EI) in entrepreneurship by shedding light on the precise effects of self-awareness on the success of foodpreneurs and identifying areas that require more investigation and hands-on EI training. These results have important ramifications for creating tailored EI interventions that foster the development and flexibility of foodpreneurs in a fiercely competitive market.
Vaid et al. (Thu,) studied this question.
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