January 1, 1993

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

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Abstract

, John U. Farley, Frederick E. Webster, Jr., Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, Vol. 57, No. 1 (Jan., 1993), pp. 23-37

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Key Points

Abstract

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