Library and information science

Purpose To review skills needed by library and information science (LIS) professionals in the twenty‐first century and suggest a new approach to four key skills. Design/methodology/approach Considers the DNA skills approach of Hallam and Partridge and analyses the four skills using examples of innovative developments in library and information services. Findings LIS professionals need a range of skills that should be fostered by educators and in the workplace. By promoting these in the wider community, the next generation of LIS professionals can see LIS as an attractive profession. Practical implications Suggests alternatives for communicating the skills required for future members of the LIS industry. Originality/value Provides a new analysis of selected generic and LIS skills which can be innovatively communicated to potential LIS staff and to employers and educators.