Key points are not available for this paper at this time.
A theoretical model is developed to aid in the estimation of demand for a durable brand at a given price in an established product class. The operationalization and an experimental test of the model in the new product context are described and the results discussed.
Adrian B. Ryans (Fri,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: