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OVERVIEW:People, not products, are an innovative company's major assets. Most innovative companies implement a suitable mix of what the authors describe to be a four-pronged human resource management strategy. Innovative companies carefully analyze personnel needs and hire creative people to fulfill organizational goals. They put into place adequate performance appraisal systems. They implement reward systems to recognize and boost employee creativity. Finally, they find an adequate match between an employee's long-term career objectives and the company's future goals.
Gupta et al. (Sat,) studied this question.
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