August 1, 1973

Will the Real Consumer Activist Please Stand up: An Examination of Consumers' Opinions about Marketing Practices

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Abstract

Thomas P. Hustad, Edgar A. Pessemier, Will the Real Consumer Activist Please Stand up: An Examination of Consumers' Opinions about Marketing Practices, Journal of Marketing Research, Vol. 10, No. 3 (Aug., 1973), pp. 319-324

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Hustad et al. (Wed,) studied this question.

synapsesocial.com/papers/6a1776cd3275b64d0e6eb1ef https://doi.org/https://doi.org/10.2307/3149703

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