Level of Entrepreneurship and Scanning Source Usage in Very Small Businesses

This study examined the relationship between entrepreneurship level and scanning source usage in an emerging industry composed of very small businesses. The sample included 450 randomly selected private physical therapy businesses. Data were gathered using a structured questionnaire. Results suggest that very small businesses differentiate their scanning behaviors according to their level of entrepreneurship. Specifically, the “high” entrepreneurial group used human sources to gain information to a significantly greater degree than did either the “low” or “middle” groups. Written sources were used to the same degree by all groups.