What does this research mean for the field?

A hyperlocal digital marketplace offering discounted near-expiry and defective goods is a feasible and scalable business model for reducing retail-level food waste while improving affordability for price-sensitive consumers. Novelty: ClaimNovelty.METHODOLOGICAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The aim is to create a platform that connects retailers with consumers to minimize waste and make goods more affordable.

May 28, 2026Open Access

A Conceptual RevieCart Business Model: A Digital Marketplace for Near-Expiry and Defective Goods towards Zero-Waste

Key Points

The aim is to create a platform that connects retailers with consumers to minimize waste and make goods more affordable.
Mixed-method approach including literature analysis and user perception insights
Proposes a hyperlocal digital marketplace that offers discounted near-expiry and defective goods
Integrates location-based services for real-time deals and supports self-pickup or delivery
Offers discounts of up to 50% or more on near-expiry and slightly defective products
A scalable platform is expected to create economic value while promoting sustainability
Future work involves developing an operational framework for pilot testing in residential and campus zones

Abstract

Abstract: The rising cost of living and increasing levels of food waste present significant economic and environmental challenges in Malaysia. Retailers frequently incur losses due to unsold near-expiry and slightly defective products, while consumers, particularly students and low to middle-income groups, struggle to afford daily necessities. This paper proposes RevieCart, a hyperlocal digital marketplace that connects retailers with nearby price-sensitive consumers by offering discounted near-expiry and defective goods at up to 50% or more below original prices. The platform integrates location-based services to display real-time deals within a defined radius and supports both self-pickup and delivery through third-party logistics providers. The objectives of this paper are to reduce retail-level waste, enhance affordability, and promote sustainable consumption practices. A mixed-method approach is employed, including literature analysis and user perception insights, to validate the feasibility of the proposed solution. The expected outcome is a scalable and sustainable platform that benefits both consumers and merchants while aligning with broader environmental goals. RevieCart demonstrates the potential of leveraging hyperlocal commerce to transform excess inventory into economic value and social impact. Future works will extend this concept into an executable operational framework with pilot testing across residential and campus zones. Keywords: Hyperlocal marketplace, food waste reduction, price-sensitive consumers, digital platform, sustainability, near-expiry products, business model. Title: A Conceptual RevieCart Business Model: A Digital Marketplace for Near-Expiry and Defective Goods towards Zero-Waste Author: Hanis Binti Azhar, Fadhilah Binti Abd Mun’em, Aliya Nasuha Binti Shahrom Nizam, Aizatul Mazni Binti Mazlan, Abdul Rahman Bin Ahmad Dahlan International Journal of Computer Science and Information Technology Research ISSN 2348-1196 (print), ISSN 2348-120X (online) Vol. 14, Issue 2, April 2026 - June 2026 Page No: 133-148 Research Publish Journals Website: www.researchpublish.com Published Date: 25-May-2026 DOI: https://doi.org/10.5281/zenodo.20380474 Paper Download Link (Source) https://www.researchpublish.com/papers/a-conceptual-reviecart-business-model-a-digital-marketplace-for-near-expiry-and-defective-goods-towards-zero-waste

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