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Focus groups in three cities were conducted with young adults (ages 18–29) to understand why they don't read daily print newspapers. The study examined news media avoidances, like “inconvenience” and “lack of time,” to uncover underlying meanings. Results showed prominent nonuse reasons have dimensions. Participants also suggested ways newspapers could improve. Participants were studied as two age groups, 18–24 and 25–29. Small group differences did emerge. The older group wanted less negative news, while the younger group justified it; the younger age group was more skeptical of the news and mentioned needing greater effort to understand it.
Amy Zerba (Thu,) studied this question.