Time of Decision and Media Use During the Ford-Carter Campaign

Journal Article Time of Decision and Media Use During the Ford-Carter Campaign Get access STEVEN H. CHAFFEE, STEVEN H. CHAFFEE Steven H. Chaffee is Vilas Research Professor of Journalism and Mass Communication, and Sun Yuel Choe is a doctoral candidate in mass communications, at the University of Wisconsin-Madison. This study, conducted in the Mass Communications Research Center at the university, is based upon a study of the Ford-Carter debates in which the authors collaborated with Prof. Jack Dennis. Data were collected by the Wisconsin Survey Research Laboratory. Support for data collection was provided mainly by the American Enterprise Institute for Public Policy Research. Search for other works by this author on: Oxford Academic Google Scholar SUN YUEL CHOE SUN YUEL CHOE Steven H. Chaffee is Vilas Research Professor of Journalism and Mass Communication, and Sun Yuel Choe is a doctoral candidate in mass communications, at the University of Wisconsin-Madison. This study, conducted in the Mass Communications Research Center at the university, is based upon a study of the Ford-Carter debates in which the authors collaborated with Prof. Jack Dennis. Data were collected by the Wisconsin Survey Research Laboratory. Support for data collection was provided mainly by the American Enterprise Institute for Public Policy Research. Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 44, Issue 1, SPRING 1980, Pages 53–69, https://doi.org/10.1086/268566 Published: 01 January 1980