Trust breaks down in electronic contexts but can be repaired by some initial face-to-face contact

Trust is the prerequisite for success when a collaborative task involves risk of individualistic or deceitful behaviors of others. Can trust emerge in electronic contexts? This issue is explored in an experiment in which trust emergence is measured in both face-to-face (l-t-F) and electronic contexts. In this experiment trust is revealed by the degree of cooperation the group is able to reach in solving a social dilemma, i.e. a situation in which advantages for individualistic behavior make group cooperation highly vulnerable. The experiment consists of two stages. The first stage analyzes the effects of F-t-F and electronic communication on trust Trust succeeds only with F-t-F communication. The second stage investigates whether a pre-meeting F-t-F can promote trust in electronic contexts-Results are positive. Examination of how people converse in these two contexts sheds some light on the effects of technical characteristics and social circumstances on the emergence of trust.