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Abstract The distinctiveness of a face has been found to be an important factor in face recognition. We investigated the effect of the distinctiveness of a face upon subjects' speed and accuracy of recognition following different presentation times and retention intervals. It was found that (1) hits decreased with increasing delay; (2) false alarms increased and d primes decreased with a presentation time of 1 sec compared with 5 sec; (3) distinctive faces received more hits and higher d primes than non-distinctive faces; and (4) response latencies were shorter for distinctive targets than for distinctive distraction or non distinctive targets or distractors. These results were discussed in terms of the literature on the distinctiveness effect in face recognition.
Shepherd et al. (1991) studied this question.