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The evolution of the internet has increased the development of virtual communities. This has created an enabling environment for hospitality industry owners to interact, share and exchange information and ideas virtually. The COVID-19 pandemic has been a further catalyst in the dramatic expansion of virtual communities. This study aims to fill the gap by investigating the adoption of professional knowledge by the hospitality industry during the COVID-19 pandemic. Employing a sample of 285 members, this study found that self- and socially regulated learning affects knowledge adoption outcomes. In addition, technological innovation and benefits affect self- and socially regulated learning. These findings allow us to provide theoretical and practical implications.
Hsu et al. (Wed,) studied this question.