Opinions of Residents of Nkanu East Lga on the Roles of the Internet in Sociocultural Homogenisation

This study examined the relationship between internet usage and contemporary sociocultural identities among rural residents of Nkanu East Local Government Area (LGA) in Enugu State, Nigeria. It investigated how increased access to digital technologies influences cultural expression, behavioural patterns, and identity formation in rural communities. The study adopted a survey research design, supported by structured questionnaires and in-depth interviews. A sample of 399 respondents was drawn from a projected population of 237,145 using the Taro Yamane sampling formula. Purposive and random sampling techniques were combined to ensure representation across relevant demographic groups. Quantitative data were analysed using frequency distribution tables and simple percentages, while qualitative responses were thematically coded and integrated into the findings. Results revealed that most respondents reported a strong relationship between internet consumption and shifts in sociocultural behaviours. Internet access was primarily through smartphones and digital television platforms, with heavy use of WhatsApp, YouTube, Facebook, and other online media services. Findings further showed that key aspects of traditional life—such as language use, fashion, religion, political engagement, and commerce—have been significantly influenced, leading to patterns of cultural hybridisation and homogenisation. The study concludes that the internet plays a major role in reshaping sociocultural identities in rural areas. It recommends stronger governmental and institutional interventions through local media, education, and cultural preservation policies to protect indigenous identity while embracing digital development.