The Role of Marketing in the Development of the Service Sector

Key Points

• The study aims to demonstrate how strategic marketing influences the development of the service sector.
• Analyzed the impact of strategic marketing on service sector growth.
• Assessed the effectiveness of digital tools and CRM systems in maximizing revenue and quality.
• Evaluated the role of government initiatives in enhancing regional IT infrastructure.
• Strategic marketing significantly boosts service sector development.
• Digital tools and CRM systems outperform traditional advertising in improving revenue and service quality.
• Improved regional IT infrastructure is essential for achieving balanced economic growth.