Decision Intelligence in Business: A Tool for Quick and Accurate Marketing Analysis

The term "artificial intelligence" (AI) refers to a technology recently becoming a disruptive innovation with far-reaching ramifications for many industries, including business. AI has revolutionized decision-making processes in recent years by providing organizations with enhanced analytical capabilities. These capabilities allow organizations to extract essential insights from large volumes of data, enabling AI to modernize decision-making processes. The implementation of AI in business could result in the industry being forced to rely on marketing strategies that are more efficient, less expensive, and more accurate. An increase in audience reaction and constructing a powerful online brand capable of competing with others are possibilities for an entrepreneur who implements AI-based marketing methods in their company. In addition to marketing, it can completely revamp an existing firm by introducing novel ideas. In addition, it offers answers to complex challenges, which contributes to the significant expansion of the firm. The study's primary objective is to evaluate how artificial intelligence (AI) and decision-making are utilized in business. Additionally, the researchers attempted to investigate how AI is being used to improve decision-making processes and how it is transforming business models. According to the study, applying artificial intelligence in business decisions can have a big transformative effect, providing significant efficiency, accuracy, and innovation benefits. Systems that AI powers allow businesses to process and analyze vast amounts of data rapidly, making decisions more quickly and with greater insight.